Ugh... I find all this 'connecting' via the web to be a bit over blown (or at least a lot of tedious work to keep up with for not much payoff). I have FB and twitter accounts because other people that I am interested in and am connected to have them. (Connections originating via rl, sl and some blogs of interest, etc.) As a working professional I find the 'privacy practices' of FB to be callously careless if not outright malicious. On that front I am interested in the possibilities of Google + (will they have learned from FB's bumbling?).
I love the community that has evolved for me over my 4 years in second life. I love it BECAUSE it is diverse. Please note that creating communities of common interest seems to be a bit of an oxymoron if you ask me. Community for me isn't about connecting to more folks like myself. It is about connecting to folks who are different from me. Sure some shared interests overlap (for me often the shared interest focuses around the arts and technology and how we explore and create w/in this digital domain). While I love finding people anywhere who share an interest w/ me... I've found the key thing SL offers me, is the ease w/which I can make connections with folks NOT like me. How else would I have made friends w/ folks from; Hong Kong, Japan, Belgium, UK, Germany, New York, Virginia and California? Just to list a few folks I spend time with exploring the arts and the technology of immerse virtual worlds. (I hasten to add that part of the ‘art’ in sl revolves around exploring identity and anonymity… something that is highly relevant to any discussion of SL’s compatibility with social media).
I suggest that while making sl more compatible and integrated with social media is interesting and potentially may drive revenue your way (which I accept that you need that revenue - this is why I've been a premium resident and land holder for over 4 years)... This integration w/ social media is soooo beside the point for myself. Good luck finding the middle ground... after all you are no longer the only game in town... but what SL has that other OpenSim communities don't quite have (w/ the possible exception of InWorldz, OSgrid, and Reaction Grid) is a critical/creative/social mass. In short, you still have enough folks who are different enough to keep my interest. When you no longer have enough folks who are different enough, or when someone else has similar offerings (that allows for user created environments) I may indeed move along.
I've gone on too long now I know...yes I am passionate about SL... I am committed to seeing it remain viable and grow...and I am not at all afraid of change (frankly I love the Viewer 2.x that 3rd party’s fixed and released... but don't get me started. You are on the right track with basic and advanced modes while you focus of those first hours and days of a new user’s experience). Ok... well you asked. I hope it wasn't a rant. I do tire of rants for rants sake. Good luck!